Our Mission.

HELP SENIORS FEEL
LESS LONELY.

Our way of spreading warm hugs.

Our Story

Zoya's Grandmum, 
Zarina Syed

“Building a venture is often framed as a pursuit of the future, but for me, the heart of this mission is rooted deeply in my past.

Growing up, my grandmother was more than just a family member; she was my North Star. We shared a world of quiet afternoons and whispered stories, forming a bond that taught me more about resilience and empathy than any classroom ever could. She was my greatest confidante, the person who ensured I never felt small or unheard.

I came into her life just months after my grandfather passed away. Even while navigating the depths of her own grief, she selflessly poured every ounce of her love into raising me. However, during my final years with her—and in the time since her passing—I began to realise a heartbreaking truth: the world often moves on from the very people who built it.

Loneliness is more than just a feeling; it is a silent crisis. For many older adults, the loss of a spouse or the growing distance of family leads to a profound isolation that impacts physical health as much as mental well-being. No one who has lived a life of contribution should be forced to navigate their final chapters in silence.

Therefore I have chosen to hold hands of those who raised us and help them fight the feeling of being abandoned.”

- Zoya Syed

Our Commitment

MAJORITY OF OUR PROFITS WILL GO IN SUPPORTING INITIATIVES THAT SHARE THE SAME PURPOSE.